Chrystal L. Hair & Makeup needed a brand and a website. Her brand needed to be inviting and welcoming, while being instantly recognizable. With a baller brand, Chrystal's needed an easily editable and user-friendly site that would incite conversions and speak to her dream customer.

Challenge accepted, y'all!

For Chrystal we pictured a brand that was feminine and warm, while looking sleek and professional.

Chrystal L. wanted a website that would be easy for her current clients to use for scheduling and would entice future customers to take action.

Chrystal's new brand and website are attractive, customized, and bring together Chrystal's established business with her aspirations for the future.

Our process went as follows:

1. we crafted a vision for the future

Chrystal L. needed a brand that would evolve with her business, while always looking timeless. The brand needed to speak to a diverse audience, but target her dream customer. Not to mention the brand would need to look as stunning as the looks that Chrystal produces in her salon. 

We spoke with Chrystal about the clients and goals she sees in her future and the values of her business that she cherishes in the now.

This vision board acted as a springboard to help us launch into many different brand concepts after getting the go-ahead from Chrystal. The vision board is used to inform the brand and website that come after so that everything feels and looks consistent and professional.

2. We created a beautiful + targeted brand board

With a soothing color palette, energetic textures, and illustrated icons, we created a personal yet professional brand for Chrystal L. Hair & Makeup.

This brand board can last Chrystal for as long as she wants it, because this brand board is NOT just for us. It's essentially a roadmap we hand to our clients for use in every future branding and business effort.

Our services don't end when we leave your payroll (although feel free to contact us for any marketing service you need 😉), because we believe in sustainable business branding solutions. 

Chrystal's welcoming, personable brand will attract her dream client and help her to stand out!

3. WE BUILT her A customized SITE IN ONE DAY

Using  our Site in a Day package, Chrystal L. got her website up and running in just one day – and now has all the tools she needs to own and run her Squarespace site.

Chrystal's site is on-brand, user-friendly, and she can edit it any way she wants! By the end of the day, she was completely in charge of her fully-functioning website, which is just the way it should be.

4. We got results

We're proud to have created a website that's

• Welcoming to clients new and old

• User-friendly – easy to navigate and responsive to all devices

• On-brand and professional-looking

• Targeted to Chrystal's ideal client and their needs

And a BRAND that's

• Warm and friendly

• Timeless yet trendy

• Strategically targeted towards her dream client

• Comprehensive, including a full color palette, patterns, photo styles, language, and more

Check out Chrystal's new website at chrystalhairandmakeup.com to see how her brand and site compliment one another.

What do you think? Let us know in the comments below. Or, are you looking for new branding, logo design, or web design for your biz? Hit us up!

Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to branding, website design and execution, and ongoing social media marketing and content marketing strategies in-person and through online courses, we're focused on your business success every step of the way.